Reviews, rants and raves, the Internet is crammed full with opinions on every topic a mind could ever think of. In 2007 I blogged on the value and power of peer reviews, and how studying peer product reviews can help you make smarter purchasing decisions. However, beyond smarter purchasing, how else might a trillion reviews and comments be of interest.? Well I am glad you asked. I have been having some fun with a new website that allows me to aggregate the total universe of global opinions on a given topic and see if there negative, positive or simply indifferent. what does the internet think.net describes itself as a global enquiry tool that searches the Internet for the global opinion
on your search term. So I picked some topics and started to check global opinion. I started with President Obama and
felt the results seemed believable. 51.5% positive, 47.7% negative and 0.8% who don't care.
So what about Michael Jackson:
I am going to presume that the 90.7% positive is inflated due to the worlds recent loss, I am sure before his death the
negative number may have been higher. I did a lot of searches especially with company names. No surprises that
Apple Computers get 92.3% positive and General Motors is getting 81.5% negative. I work for NECN (New England Cable News),
the largest regional news network in America, and I was delighted to see that the global opinion was 100% positive compared to
CNN at 45% positive and Fox news at only 6.8% positive. So have fun seeing how the company you work for is doing among global opinions.
